Air India already has its presence in international LCC market, with their Air India Express flights. With the drastic decrease in the premium fliers market segment, Air India expects to reclaim its falling market share.
Also, since the LCC tickets are majorly booked via online websites, Air India is planning to revamp its currently rustic Online Booking site to make it more user-friendly and attract more customers.
Its also planning to tweak its Frequent Flier Loyalty Program to enroll more and more customers. Jet and Kingfisher have already adopted the LCC models and have been very effective in tapping his market.
Until now, Air India was the only carrier that had no representation in the LCC market, but with the change in plans, we hope that this national carrier is on its way towards better days. Amen!